
When digital cameras first became available, all photos looked the same when it came to color. A portrait photographer, on the other hand, might use a film like Kodak Portra to create portraits with softer, more subtle colors. A landscape photographer might use Fujifilm Velvia, a slide film that produced high contrast, deeply saturated images perfect for landscape photography. Why do cameras have color profiles?īack before digital photography, when everybody used film, it was common practice to select a film that suited the subject being photographed.


This photo was taken with the Canon Portrait Picture Style color profile which is ideal for portraits.
